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technologies are connecting ideas, resources, individuals, firms, societies, and markets in unprecedented ways. Thus, social practices exist not only because they are assessed as the most efficient but rather because they are viewed as the most appropriate by actors in the social and cultural environment (Suchman, 1995). Damien Chaney, ESC Troyes in Champagne, France. Home Emerald Journals Journal of Business Industrial Marketing Call for papers, guest Editor: Professor Christos Sarmaniotis, Alexander Technological Educational Institute (atei) of Thessaloniki, Greece. Important Dates, submission of papers: November 30th, 2014 Notification of acceptance: March 31st, 2015 Publication: TBD. John is a recipient of the American Marketing Associations John Howard Award, its William ODell Award, and its Advanced Research Techniques Forum Best Paper Award. . Megamarketing expanded by neo-institutional theory. Please, make sure that you select the B2B Marketing Policies, Strategies and Practices in the Contemporary Environment of World Economic Crisis special issue option.
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Click here for more details on a non-exhaustive set of potential research directions for the Special Issue. Other interpretations, research questions, and approaches are welcome. Special Issue Editors : Christine Moorman (Duke University Rajesh Chandy (London Business School Gita Johar (Columbia Business School and, john Roberts (University of New South Wales marketing has the power to improve lives, sustain livelihoods, strengthen societies, and benefit the world at large. Where, when, how, or why do they do so? When submitting your manuscript, you will be asked to specify whether the manuscript is for a normal issue of the Journal of Business and Industrial Marketing or for this special issue. Under what conditions might marketing lead to worse outcomes for some or all stakeholders? His recent projects have covered the impact of business skills among micro-entrepreneurs in South Africa, novel financing approaches in Ghana, property rights in slums in Egypt, innovation among farmers in India, highways and private education expenditures in India, and using big data for development outcomes. Marketing and organization theory: opportunities for synergy. Introduction, this special issue centers on examining the marketing function within the industrial environment and more particularly of mice and men essay gcse english the marketing policies, strategies and practices developed and adopted by B2B marketers in the context of the contemporary environment of world economic crisis. People around the world are living longer, healthier lives and experiencing entirely new consumption patterns, and marketers are far from incidental to these changes.
Special Issue Guest Co-Editors: Karim Ben Slimane, ISC Paris Business School, France. Institutional theory has developed as one of the most influential organizational theories over the four last decades (Greenwood., 2008). Christines complete profile can be found here. In this article, SiriusView concisely compares the leading suppliers (including Eloqua, Marketo, Aprimo, Silverpop and Unica by usability, the efficiency of sales and marketing deployment, and cross-references these elements against key trends in the industry. Submission guidelines, when preparing your submission, please check the JBR website for guidelines on style and paper length. Recent work using institutional theory in marketing has pointed to insightful avenues through which marketing assumptions can been challenged (Dolbec and Fisher, 2015). Third, winds of change in technology, regulation, demographics, and marketing practices offer new opportunities for impact, including among populations not often studied in academic research in marketing.
If you open a bar in a particular neighborhood, as well as limiting your potential and protecting you from competitors, that geographic constraint also helps define your company. Your niche both protects andRead more
Be sure to check out Click2History. H-Net is an international interdisciplinary collection of scholars who contribute their findings and activities to this research-oriented site. The purpose of the site (including its separate, stand-aloneRead more