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blinded by the boundaries of the square led Guilford and the readers of his books to leap to the sweeping conclusion that creativity requires you. The first group was given the same instructions as the participants in Guilfords experiment. The second group was told that the solution required the lines to be drawn outside the imaginary box bordering the dot array. Both teams followed the same protocol of dividing participants into two groups. Solving this problem requires people to literally think outside the box. Indeed, the concept enjoyed such strong popularity and intuitive appeal that no one bothered to check the facts. In other words, the trick was revealed in advance. The nine-dot puzzle and the phrase thinking outside the box became metaphors for creativity and spread like wildfire in, management, psychology, the creative arts, engineering, and personal improvement circles. In the 1970s, however, very few were even aware of its existence, even though it had been around for almost a century. But you will find numerous situations where a creative breakthrough is staring you in the face.
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Overnight, it seemed that creativity gurus everywhere were teaching managers how to think outside the box. Would you like to guess the percentage of the participants in the second group who solved the puzzle correctly? The idea went viral (via 1970s-era media and word of mouth, of course). Of course, in real life you wont find boxes. Lets look a little more closely sleuthing the alamo essay at these surprising results. Because the solution is, in hindsight, deceptively simple, clients tended to admit they should have thought of it themselves. Speakers, trainers, training program developers, organizational consultants, and university professors all had much to say about the vast benefits of outside-the-box thinking. Although studying is considered a legitimate scientific nowadays, it is still a very young one. They are much more common than you probably think. Guilford was one of the first academic researchers who dared to conduct a study of creativity. Copyright 2014 Drew Boyd.
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