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Customer loyalty research paper


customer loyalty research paper

an invoice query? . One thing is for sure, finding a customer in the first place is a very expensive process and it is sacrilege to lose them. Conclusion/- and Recommendations: The implication from the findings was that management of mobile telecommunications firms in South Africa should focus on customer satisfaction and its antecedents to develop a cadre of loyal customers. It is very difficult to sack somebody you like and who does a good job for you!

Customer loyalty research paper
customer loyalty research paper

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It could, however, be a dangerous state of affairs as we cannot be sure what is happening at the many touch points throughout the company where the supplier is leaving its mark. . We hardly need these statistics to tell us the obvious and that is customer loyalty is important for both growth and profitability. . Abstract, introduction: The South African mobile telecommunications environment has become increasingly competitive, with non-traditional players like FNB and Mr Price joining the fold. Through measurement will come an understanding of the degree of loyalty of your customers and the tools to ensure that it is driven to the highest possible levels. This is right in the middle of what we call a corridor of average satisfaction which spans from 7. . Although another companys offer may be alluring, people prefer to play safe the devil you know is better than the devil you dont know etc. Old favourites are such things as an occasional bunch of flowers or a small gift to mark an occasion, a birthday card, an unexpected invitation to go to a sporting event or a show. . Methodology: A quantitative approach was undertaken with data collected by a survey from 240 Generation Y respondents through a structured self-administered questionnaire.

Customer Satisfaction, research, customer, loyalty, b2B
Brands and customer loyalty research paper and how
A Research Proposal: The Relationship between
Customer Satisfaction and Customer Loyalty : A Case Study


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